My personal motto — probably stolen from somewhere.
To me, design is just that: an endless blend of different influences.
Hi, my name is Federico Sapucci, an Italian UX/UI designer and Webflow developer. It's nice to meet you.
I chose design because I love seeing ideas that once existed only in my head come to life.Over time, I’ve realized that problem-solving and strategy are the real heart of it all — and that’s what I’m truly passionate about.
Even though I’m all about digital products these days, I’ve been lucky enough to explore many sides of design — from laying out catalogs and creating posters to editing videos and designing trade fair stands. And whatever I lacked in experience, I made up for with curiosity.
I grew up in Rimini, a tourist town on the Italian coast, where you learn to welcome people even before you learn to walk.
I’ve also spent half my life traveling around Europe playing Ultimate Frisbee — one of my biggest passions.
Over time, I’ve realized that design projects are a lot like sports championships: every asset needs to be managed to highlight strengths and balance out weaknesses. Then teamwork, method, and practice do the rest to make things truly click.
UI Designer
I manage and design the UI for every company website and platform in an online betting start-up.
Graphic designer
I have created visual identities and advertising for start-ups, businesses, and events, especially in the sports field.
Graphic designer
Neri is a lighting manufacturer, and I was responsible for making the brand consistent across all of the company’s assets.
Graphic designer (internship)
As a designer, I’ve developed packaging, advertising, product photography, photo retouching, social media, mockups, presentations, and case studies.
Even though these have been my most significant learning experiences, I can’t ignore that about half of my education comes from YouTube tutorials, Domestika courses, and Awwwards Academy videos.They’re not formal, but I still consider them essential self-learning opportunities.
Master's degree, UX Design Master
Master's degree, UI Design Master
Webflow Masterclass
Bachelor degree in Industrial Design
One thing I do when I’m not working — and that often ends up becoming my main focus — is experimenting with design around my passions.